I help companies and institutions to look beyond so to define new strategies for innovation and growth. I'm a strategic designer and consultant with several years of experience in the field of design thinking and innovation.
Our clients are looking for solutions, not products. Companies and instututions need to rethink their business so to compete in international markets with efficient, sustainable and profitable strategies.
Thinking about the big picture is nowdays mandatory to tackle the biggest challenges coming from an evolving society, the market, the enviroment.
We have plenty of resources, but we need to design better services to exploit them at the best.
Strategic design mixes a design thinking approach to business management to foster breakthrough innovation in companies and institutions. I have a Master in Strategic Design from POLI.design (Politecnico of Milan) and since then I worked for Italian and international clients.
through the product service system and the product semanthic (design driven innovation).
through the brand.
Strategic design works with sustainaibility and social innovation.
Services help us to exploit our resources at the best and are a great oportunity to introduce innovation leveraging what we already have in our hands.
Services need to be designed to be efficient, utilizable, desiderable for the users, and sustainable and profitable for the service providers.
To maintain their efficiency services need the development of a business model to make them sustainable and profitable. Co-design and co-production represents a great oportunity in this sense.
I'm part of Coproduce.it, an international collective of designers and innovators focusing in co-design and coproduction in public services.
As a freelancer I'm available for design services and consultancy in the field of breakthrogh innovation, design management, strategic design, service design and
I can guide workshops of facilitation, co-design, and training in companies (R&D, marketing and communication, corporate strategy) and institutions. I can also organize co-design workshop for the development of new services or the improvements of existing ones.